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Braden Currie, IRONMAN World Championships, races, racing, sponsorship, triathlon -

World Multisport Champion Braden Currie Joins the blueseventy Team

World Multisport Champion Braden Currie Joins the blueseventy Team

blueseventy is excited to announce a partnership with IRONMAN champion Braden Currie of New Zealand. Currie recently finished in fifth place at last month’s IRONMAN World Championship crossing the finish line with the sixth fastest time in the event's 40-year history. “I’ve been wearing blueseventy suits for the last 12 months. I made a choice very early on in my career that I would only use equipment that works for me on every level. Every second counts and I, like most athletes, will always try and gain every advantage that I can when it comes to racing. It’s great to now...

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eric lagerstrom, Interview, racing, sponsorship, training, triathlon -

Eric Lagerstrom: Injury Is Opportunity

Eric Lagerstrom: Injury Is Opportunity

In June, professional triathlete Eric Lagerstrom was competing for the win at the Escape from Alcatraz Triathlon and found himself in incredible pain and not able to complete the run.  Turns out he had a broken foot.  Amazingly, two months later he won IRONMAN Steelhead 70.3 and followed that up with a win at IRONMAN Santa Cruz 70.3 in September.  What is the mindset and physical regimen required to turn a broken foot into victory; to turn injury into opportunity?  Ignore the signs from your body long enough, push through the pain, refuse to miss a workout and sooner or later...

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Alliance, races, racing, sponsorship, swimrun, SwimRun USA -

Reflecting On San Juan Islands SwimRun

Reflecting On San Juan Islands SwimRun

Following the success of the Casco Bay Islands SwimRun event over the last three years, race organizer SwimRun USA looked to expand, deciding to bring this unique team competition to the Northwest corner of the United States. The inaugural San Juan Islands SwimRun promised an endless array of trails, views for days and crystal clear mountain lakes. For many of the participants and spectators, especially those from the Pacific Northwest, this would be their first taste of this emerging sport. Did it hold up to the promise?  SwimRun USA's Lars Finanger chats with athletes at the pre-race briefing. On September 22, athletes convened on...

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races, racing, sponsorship, triathlon -

Challenge Daytona Takes the Plunge with blueseventy

Challenge Daytona Takes the Plunge with blueseventy

We're excited to announce a partnership with CHALLENGEDAYTONA, the inaugural CHALLENGEFAMILY triathlon festival set to take place at Daytona International Speedway. As the Official Wetsuit of the CHALLENGEDAYTONA Triathlon Event, blueseventy will support athletes in training for and racing the swim leg of the race in the welcoming waters of Lake Lloyd. "We're excited to team up with Challenge Family to support the new Challenge Daytona event. The race, the venue, and the competitive international professional field will all add up to an awesome athlete and spectator experience. The swim in Lake Lloyd, located inside Daytona International Speedway, sets the stage for an event...

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Alys Thomas, nero, r10, races, racing, sponsorship, swimming -

World #1 Alys Thomas’ Preparation for European Champs

World #1 Alys Thomas’ Preparation for European Champs

Alys Thomas has sat proudly at the top of the 200m butterfly FINA world rankings since that stunning 2:05.45 gold medal winning swim at Australia’s Commonwealth Games in April. She’s now got a busy schedule at the Glasgow 2018 European Swimming Championships, but Sunday’s 200 fly is the focus for the 27 year-old Swansea, Wales based swimmer.  Her swim on the Gold Coast was a breakthrough international medal that took years of patience and perseverance, including overcoming injures that have forced her to practice underwater skills relentlessly while arm injuries prevented her from swimming on the surface. We caught up...

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