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70.3, First Out The Water, Helix, IRONMAN, Lauren Brandon, races, triathlon -

The 2016 IRONMAN 70.3 World Championship moved to the Sunshine Coast of Australia earlier this month and a field of 75 professionals athletes competed for the $250,000 prize purse. The swim had the additional element of difficultly with large swells, but it didn't slow down blueseventy athlete Lauren Brandon (USA) who exited Mooloolaba beach leading all women in the high profile race. Brandon's 22:53 split led Holly Lawrence by 29 seconds with Radka Vodickova, Annabel Luxford, Leanda Cave, Daniela Ryf and more following closely behind.  Radka Vodickova & Leanda Cave lead the chase pack out of the water In the men's race Australia’s Josh Amberger was...

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70.3, IRONMAN, ITU, Mary Beth Ellis, sponsorship, triathlon -

We're very happy to announce a partnership with multiple IRONMAN champion Mary Beth Ellis.  Donning a new Helix wetsuit, Mary Beth won IRONMAN Maastricht-Limburg in the Netherlands last month.  “Clearly we are off to a terrific start with Mary Beth,” said sponsorship manager Ryan Vanderloop.  “She has overcome challenge after challenge in her athletic career, yet nothing seems to stop her and she always comes back with a smile and a commitment to win.  We admire her tenacity.” Mary Beth or “MB” as she affectionately likes to be referred to as, had glowing reviews for the blueseventy product range. "I've swam...

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Challenge Roth, races, sponsorship, triathlon -

7:35:39 Let that sink in. It’s fast, right! In fact, it’s the fastest time ever over a full-distance triathlon course. Let us break it down: 45:22 2.4-mile swim, 4:08:07 112-mile bike and a 2:39:18 marathon run. There were a couple transitions in there too. We could give you splits or you could just trust us: they were quick. This day and age it takes a lot to break a world record. It’s something extraordinary to crush it by almost six minutes. That’s exactly what the German superstar Jan Frodeno presented the 15th DATEV Challenge Roth Triathlon with – a sensational world record...

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nero, product development, r10, swimming -

When we started making competition pool suits in 2008, we didn’t set out to make another race suit. We wanted to apply our expertise in technical product design to build a race suit that was uniquely different and performed exceptionally well. Just like the nero comp rocked the world by introducing completely new fabrics to the pool, the all-new r10 competition suits follow in that tradition. It is built with some of the most advanced and compressive fabrics available, and introduces the double layering of fabrics that has not previously been legal for competition swimming.   Data collecting at UCCS The...

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nero, product development, r10, swimming -

In 2013 our product development team laid down goals for a new tech suit: it needed to be built with exclusive fabrics, it should have a distinctive look, feature an improved fit and of course, be fast. Faster then anything we’ve made before. Over the next couple years, we tested dozens of fabrics and different fits, but the project didn’t really come to life until 2015 when we came up with the unique copper infused fabric and clarified with FINA that we could increase the amount of the suit that could be double layered. Back in 2009 swimmers wore two...

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