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IRONMAN, Ironman Brazil, races, racing, sponsorship, Tim Don, triathlon -

blueseventy athlete Tim Don set the fastest IRONMAN time ever - 7:40:23 - over the weekend at IRONMAN Brazil.  Don put together a stellar 44:16 swim (3.8km), 4:06 bike (180km), and a 2:44:46 marathon run. Don arrived in Florianópolis on a hot streak with wins already this season at IRONMAN 70.3 Campeche in Mexico and 70.3 Liuzhou in China. Tim Don exits El Divino Beach in Florianópolis, Brazil in the HELIX full suit and Element goggles on his way to the fastest IRONMAN time ever. Photo by Wagner Araújo. The Brit became the fastest athlete to ever finish an IRONMAN brand race. The former ITU...

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70.3, Brad Williams, interview, racing, sponsorship, training, triathlon -

blueseventy ambassador Brad Williams posted another top 10 finish at Ironman 70.3 Liuzhou in China a few weeks ago. That wasn't his first solid result out in Asia, he won IM 70.3 Chungju last year too. We asked him for his thoughts on racing over in Asia and ended up chewing the fat on all sorts of aspects of winning at that level, from hydration and nutrition, to kit and support from sponsors. You've raced out in Asia quite a bit in the last few years, winning your first 70.3 out in Chungju last year. What makes you want to...

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r10, sponsorship, swim team, swimming, swimwear -

We're excited to announce the addition of Pacific Lutheran University, the Tacoma based Northwest Conference swimming champions, to our roster of sponsored swim team programs. PLU was founded in 1890, and it’s NCAA Division III swim team is enjoying success in the pool as well as the classroom, with a streak of three straight conference titles to go along with Scholar All-America Team Awards for the men’s and women’s teams. Lutes swimmers will have early access to our new performance swimwear range launching this month, goggles including the new Nero Elite, swim bags and the r10 technical race suit, which propelled athletes of...

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70.3, IRONMAN, ITU, Mary Beth Ellis, sponsorship, triathlon -

We're very happy to announce a partnership with multiple IRONMAN champion Mary Beth Ellis.  Donning a new Helix wetsuit, Mary Beth won IRONMAN Maastricht-Limburg in the Netherlands last month.  “Clearly we are off to a terrific start with Mary Beth,” said sponsorship manager Ryan Vanderloop.  “She has overcome challenge after challenge in her athletic career, yet nothing seems to stop her and she always comes back with a smile and a commitment to win.  We admire her tenacity.” Mary Beth or “MB” as she affectionately likes to be referred to as, had glowing reviews for the blueseventy product range. "I've swam...

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Challenge Roth, races, sponsorship, triathlon -

7:35:39 Let that sink in. It’s fast, right! In fact, it’s the fastest time ever over a full-distance triathlon course. Let us break it down: 45:22 2.4-mile swim, 4:08:07 112-mile bike and a 2:39:18 marathon run. There were a couple transitions in there too. We could give you splits or you could just trust us: they were quick. This day and age it takes a lot to break a world record. It’s something extraordinary to crush it by almost six minutes. That’s exactly what the German superstar Jan Frodeno presented the 15th DATEV Challenge Roth Triathlon with – a sensational world record...

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