A Note on our Pricing Changes

To our Blueseventy Community,

 

We want to share an important update regarding our pricing, effective Monday, May 12th. Due to the extreme and unexpected increase in import tariffs under the Trump administration, we are being forced to raise prices on our products. 

 

We've always been proud to be a small, product-focused company that delivers excellent swimming gear at a fair price, backed by exceptional service. We're committed to being reachable by phone, shipping orders the same day they're placed whenever possible and working closely with customers on sizing, warranty and any other issues that may arise. Most of all we're driven by a genuine passion for swimming, triathlon and supporting a healthy, active lifestyle. 

 

Unfortunately, like many other small businesses, we're navigating very uncertain times, and the decision to raise prices is not one we've arrived at lightly. As a small, athlete-driven company making a specialty product, we operate on low margins and are especially vulnerable to sudden changes.

 

The new tariffs introduced recently were implemented without any warning or grace period, leaving us no time to adjust operations. The reality is that there are no domestic manufacturers of swimming-specific wetsuits, and no general wetsuit manufacturers in the USA that can match the level of performance and quality that our wetsuits are known for, which is why for nearly 30 years we've run our manufacturing through China.

 

After weeks of deliberation, analysis and real concern for the future of our company, we're making the difficult choice to adjust pricing in order to continue providing the level of product and service that you expect from us. We will continue to watch this situation closely and are ready to make adjustments as soon as the conditions allow. As always, we'll be open and honest with you every step of the way. 

 

We're incredibly grateful for your continued support, and for being part of the Blueseventy community. Thank you for swimming with us, we're honored to be part of your journey in the water. 

 

- The Blueseventy Team