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Helix, IRONMAN, IRONMAN World Championships, Lionel Sanders, sponsorship, triathlon -

We're very excited to announce a partnership with ITU long distance world champion and IRONMAN champion, Lionel Sanders of Canada. Sanders was second in Kona last year and is one of the most consistent and exciting long-distance athletes in the world. First and foremost, I've tested a lot of wetsuits. A LOT of wetsuits. The blueseventy HELIX tested fastest among all that were tested by me, personally.  Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast...

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cold water swimming, open water swimming, product development, thermal, thermal reaction, triathlon -

We’ve pushed the limits of cold water swimming with our THERMAL line of gear and the first ever THERMAL wetsuit two years ago. For 2018, we’re pleased to introduce the THERMAL Reaction to our wetsuit line-up. Fully lined with our mid-weight zirconium jersey for enhanced protection in frigid temperatures, it has all the warmth of the previous version, at a more affordable price. DIVE IN

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Helix, product development, triathlon -

It wasn’t easy improving the world’s most renowned wetsuit. Two years of prototype refinement, followed by a year of product testing, has produced our fastest suit yet. Built using all new lift technology, the 2018 HELIX puts every swimmer in an efficient downhill swimming position. Prepare to be blown away by the natural swim rotation, balanced body position, and insane upper body flex. LEARN MORE

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races, racing, swimming, taper, training, triathlon -

In the previous post we explored the benefits of tapering, no matter the athlete or the sport. But what actually is taper? It’s an interesting topic to discuss because there isn’t one formula that works for all athletes or sports, and thus welcomes a wide variety of experimentation and tinkering by the athlete and coach. One taper formula that works great for your teammate might make you feel like a rock in the water at your big meet, which emphasizes the point of how individuals need to work towards the best solution for their own body and mind. A taper...

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competition, racing, swimming, taper, training, triathlon -

Taper. It’s a sacred word for athletes across all sports. It’s a word that’s taken on a mystical quality in the swimming community especially over the course of the last decade, as if it’s heresy for a swimmer to go fast at a meet when they are not tapered. But what actually is taper? It’s an interesting topic to discuss because there is not one formula that works for all athletes or sports, and thus welcomes a wide variety of experimentation and tinkering by the athlete and coach. One taper formula that works great for an athlete might make you...

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