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eric lagerstrom, Interview, racing, sponsorship, training, triathlon -

In June, professional triathlete Eric Lagerstrom was competing for the win at the Escape from Alcatraz Triathlon and found himself in incredible pain and not able to complete the run.  Turns out he had a broken foot.  Amazingly, two months later he won IRONMAN Steelhead 70.3 and followed that up with a win at IRONMAN Santa Cruz 70.3 in September.  What is the mindset and physical regimen required to turn a broken foot into victory; to turn injury into opportunity?  Ignore the signs from your body long enough, push through the pain, refuse to miss a workout and sooner or later...

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Alliance, races, racing, sponsorship, swimrun, SwimRun USA -

Following the success of the Casco Bay Islands SwimRun event over the last three years, race organizer SwimRun USA looked to expand, deciding to bring this unique team competition to the Northwest corner of the United States. The inaugural San Juan Islands SwimRun promised an endless array of trails, views for days and crystal clear mountain lakes. For many of the participants and spectators, especially those from the Pacific Northwest, this would be their first taste of this emerging sport. Did it hold up to the promise?  SwimRun USA's Lars Finanger chats with athletes at the pre-race briefing. On September 22, athletes convened on...

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IRONMAN, IRONMAN World Championships, races, racing, triathlon -

Aloha! The 40th edition of the iconic IRONMAN World Championship is quickly approaching and blueseventy will be in Kona a full week ahead of the event to ensure athletes are equipped with the finest swim gear on race day. Here's a rundown of where to find us during triathlon's busiest event.  the blueseventy booth Uncle Billy's Monday, Oct. 8 - Friday, Oct. 13 9 AM - 5 PM Shop all your blueseventy needs at Uncle Billy's on Ali'i Drive. We will have a great selection of limited edition Kona inspired product on-hand as well as our popular swimskins, goggles and practice swimwear.  Looking to upgrade your swimskin? Bring...

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races, racing, sponsorship, triathlon -

We're excited to announce a partnership with CHALLENGEDAYTONA, the inaugural CHALLENGEFAMILY triathlon festival set to take place at Daytona International Speedway. As the Official Wetsuit of the CHALLENGEDAYTONA Triathlon Event, blueseventy will support athletes in training for and racing the swim leg of the race in the welcoming waters of Lake Lloyd. "We're excited to team up with Challenge Family to support the new Challenge Daytona event. The race, the venue, and the competitive international professional field will all add up to an awesome athlete and spectator experience. The swim in Lake Lloyd, located inside Daytona International Speedway, sets the stage for an event...

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open water swimming, sleeveless wetsuits, thermal, triathlon, wetsuits -

When it comes to selecting a wetsuit one can easily be overwhelmed with all the options out there. We alone offer eight different gender specific models! After some research, it can get even more complicated when comparing other brands and models. Let’s explore the topic and help you decide on the best suit for you and your goals in the water. There are several key factors to take into account when buying your first wetsuit Competitiveness Budget Frequency of Use Swim Distance Water Temperature Swimming Background / Skill Level When to Choose a Sleeveless Suit All wetsuits are not created...

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