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Heather Jackson, IRONMAN, IRONMAN World Championships, Kona, product development, PZ4TX, races, triathlon -

"When I crossed the line, I was just in complete disbelief!"  The 2016 edition of the IRONMAN World Championships packed plenty of excitement and drama highlighted for us by blueseventy athlete Heather Jackson’s 3rd place finish. Jackson, an American professional triathlete based out of Bend, Oregon, was 5th here last year. “I really went out there shooting for top ten, but hoping to defend my 5th place spot, so to improve on that 5th place is surreal. I know there were some people out there that thought my 5th last year was just luck, or a one-time performance, so I'm...

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r10, sponsorship, swim team, swimming, swimwear -

We're excited to announce the addition of Pacific Lutheran University, the Tacoma based Northwest Conference swimming champions, to our roster of sponsored swim team programs. PLU was founded in 1890, and it’s NCAA Division III swim team is enjoying success in the pool as well as the classroom, with a streak of three straight conference titles to go along with Scholar All-America Team Awards for the men’s and women’s teams. Lutes swimmers will have early access to our new performance swimwear range launching this month, goggles including the new Nero Elite, swim bags and the r10 technical race suit, which propelled athletes of...

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70.3, First Out The Water, Helix, IRONMAN, Lauren Brandon, races, triathlon -

The 2016 IRONMAN 70.3 World Championship moved to the Sunshine Coast of Australia earlier this month and a field of 75 professionals athletes competed for the $250,000 prize purse. The swim had the additional element of difficultly with large swells, but it didn't slow down blueseventy athlete Lauren Brandon (USA) who exited Mooloolaba beach leading all women in the high profile race. Brandon's 22:53 split led Holly Lawrence by 29 seconds with Radka Vodickova, Annabel Luxford, Leanda Cave, Daniela Ryf and more following closely behind.  Radka Vodickova & Leanda Cave lead the chase pack out of the water In the men's race Australia’s Josh Amberger was...

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70.3, IRONMAN, ITU, Mary Beth Ellis, sponsorship, triathlon -

We're very happy to announce a partnership with multiple IRONMAN champion Mary Beth Ellis.  Donning a new Helix wetsuit, Mary Beth won IRONMAN Maastricht-Limburg in the Netherlands last month.  “Clearly we are off to a terrific start with Mary Beth,” said sponsorship manager Ryan Vanderloop.  “She has overcome challenge after challenge in her athletic career, yet nothing seems to stop her and she always comes back with a smile and a commitment to win.  We admire her tenacity.” Mary Beth or “MB” as she affectionately likes to be referred to as, had glowing reviews for the blueseventy product range. "I've swam...

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Challenge Roth, races, sponsorship, triathlon -

7:35:39 Let that sink in. It’s fast, right! In fact, it’s the fastest time ever over a full-distance triathlon course. Let us break it down: 45:22 2.4-mile swim, 4:08:07 112-mile bike and a 2:39:18 marathon run. There were a couple transitions in there too. We could give you splits or you could just trust us: they were quick. This day and age it takes a lot to break a world record. It’s something extraordinary to crush it by almost six minutes. That’s exactly what the German superstar Jan Frodeno presented the 15th DATEV Challenge Roth Triathlon with – a sensational world record...

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