product development RSS

Alliance, product development, races, sponsorship, swimrun, SwimRun USA -

We're proud to announce a sponsorship with SwimRun USA, making us the official swim partner of the 2018 races. Known as the most prominent swimrun event producer in North America, SwimRun USA's Casco Bay Islands event in Portland, Maine will celebrate its third running this August. A second event in blueseventy’s backyard of Seattle has been added to the series later this year. In recent years, swimrun has become one of the fastest growing endurance sports in Europe and is starting to take hold here in the USA. The new event will take place on Orcas Island, the largest of the...

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cold water swimming, open water swimming, product development, thermal, thermal reaction, triathlon -

We’ve pushed the limits of cold water swimming with our THERMAL line of gear and the first ever THERMAL wetsuit two years ago. For 2018, we’re pleased to introduce the THERMAL Reaction to our wetsuit line-up. Fully lined with our mid-weight zirconium jersey for enhanced protection in frigid temperatures, it has all the warmth of the previous version, at a more affordable price. DIVE IN

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Helix, product development, triathlon -

It wasn’t easy improving the world’s most renowned wetsuit. Two years of prototype refinement, followed by a year of product testing, has produced our fastest suit yet. Built using all new lift technology, the 2018 HELIX puts every swimmer in an efficient downhill swimming position. Prepare to be blown away by the natural swim rotation, balanced body position, and insane upper body flex. LEARN MORE

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nero, product development, r10, swimming, video -

The r10 is unlike any suit you have ever worn before. We've used unique, specially developed fabrics, combined with ground-breaking technology to design our fastest and most compressive suit ever.  The r10 fitting is different to any suit before it and it's essential to get the fit right for maximum benefit. We asked British National Champion Alys Thomas and S14 Paralympic gold medalist Aaron Moores to help demonstrate the proper fitting of the r10.    Shop r10 women's kneeskin  |  men's jammer

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Heather Jackson, IRONMAN, IRONMAN World Championships, Kona, product development, PZ4TX, races, triathlon -

"When I crossed the line, I was just in complete disbelief!"  The 2016 edition of the IRONMAN World Championships packed plenty of excitement and drama highlighted for us by blueseventy athlete Heather Jackson’s 3rd place finish. Jackson, an American professional triathlete based out of Bend, Oregon, was 5th here last year. “I really went out there shooting for top ten, but hoping to defend my 5th place spot, so to improve on that 5th place is surreal. I know there were some people out there that thought my 5th last year was just luck, or a one-time performance, so I'm...

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