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70.3, California, eric lagerstrom, Helix, IRONMAN, races, racing, swimming, triathlon -

blueseventy pro, Eric Lagerstrom, expertly navigated the new swim course at Ironman Oceanside 70.3, finishing first with a gap of 15 seconds.

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IRONMAN, IRONMAN World Championships, races, racing, triathlon -

Aloha! The 40th edition of the iconic IRONMAN World Championship is quickly approaching and blueseventy will be in Kona a full week ahead of the event to ensure athletes are equipped with the finest swim gear on race day. Here's a rundown of where to find us during triathlon's busiest event.  the blueseventy booth Uncle Billy's Monday, Oct. 8 - Friday, Oct. 13 9 AM - 5 PM Shop all your blueseventy needs at Uncle Billy's on Ali'i Drive. We will have a great selection of limited edition Kona inspired product on-hand as well as our popular swimskins, goggles and practice swimwear.  Looking to upgrade your swimskin? Bring...

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Helix, IRONMAN, IRONMAN World Championships, Lionel Sanders, sponsorship, triathlon -

We're very excited to announce a partnership with ITU long distance world champion and IRONMAN champion, Lionel Sanders of Canada. Sanders was second in Kona last year and is one of the most consistent and exciting long-distance athletes in the world. First and foremost, I've tested a lot of wetsuits. A LOT of wetsuits. The blueseventy HELIX tested fastest among all that were tested by me, personally.  Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast...

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70.3, Interview, IRONMAN, IRONMAN World Championships, races, racing, training, triathlon, video -

Gini Fellows is a registered nurse and teacher. She turned 70 last year and qualified for the IRONMAN World Championships after competing in her first full last November in Florida. Her coach is her son, Patrick, who’s a huge inspiration to Gini as he schedules her workouts and helps her sort through her doubts and fears. Gini has always been active, being a regular at aerobic classes and gym circuit workouts, but only began competing in triathlons in 2007 after knee surgery. While rehabbing her knee her son suggested she do a woman’s triathlon.    “I told him I could...

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IRONMAN, Ironman Brazil, races, racing, sponsorship, Tim Don, triathlon -

blueseventy athlete Tim Don set the fastest IRONMAN time ever - 7:40:23 - over the weekend at IRONMAN Brazil.  Don put together a stellar 44:16 swim (3.8km), 4:06 bike (180km), and a 2:44:46 marathon run. Don arrived in Florianópolis on a hot streak with wins already this season at IRONMAN 70.3 Campeche in Mexico and 70.3 Liuzhou in China. Tim Don exits El Divino Beach in Florianópolis, Brazil in the HELIX full suit and Element goggles on his way to the fastest IRONMAN time ever. Photo by Wagner Araújo. The Brit became the fastest athlete to ever finish an IRONMAN brand race. The former ITU...

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