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Helix, IRONMAN, IRONMAN World Championships, Lionel Sanders, sponsorship, triathlon -

We're very excited to announce a partnership with ITU long distance world champion and IRONMAN champion, Lionel Sanders of Canada. Sanders was second in Kona last year and is one of the most consistent and exciting long-distance athletes in the world. First and foremost, I've tested a lot of wetsuits. A LOT of wetsuits. The blueseventy HELIX tested fastest among all that were tested by me, personally.  Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast...

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70.3, Interview, IRONMAN, IRONMAN World Championships, races, racing, training, triathlon, video -

Gini Fellows is a registered nurse and teacher. She turned 70 last year and qualified for the IRONMAN World Championships after competing in her first full last November in Florida. Her coach is her son, Patrick, who’s a huge inspiration to Gini as he schedules her workouts and helps her sort through her doubts and fears. Gini has always been active, being a regular at aerobic classes and gym circuit workouts, but only began competing in triathlons in 2007 after knee surgery. While rehabbing her knee her son suggested she do a woman’s triathlon.    “I told him I could...

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IRONMAN, Ironman Brazil, races, racing, sponsorship, Tim Don, triathlon -

blueseventy athlete Tim Don set the fastest IRONMAN time ever - 7:40:23 - over the weekend at IRONMAN Brazil.  Don put together a stellar 44:16 swim (3.8km), 4:06 bike (180km), and a 2:44:46 marathon run. Don arrived in Florianópolis on a hot streak with wins already this season at IRONMAN 70.3 Campeche in Mexico and 70.3 Liuzhou in China. Tim Don exits El Divino Beach in Florianópolis, Brazil in the HELIX full suit and Element goggles on his way to the fastest IRONMAN time ever. Photo by Wagner Araújo. The Brit became the fastest athlete to ever finish an IRONMAN brand race. The former ITU...

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Heather Jackson, IRONMAN, IRONMAN World Championships, Kona, product development, PZ4TX, races, triathlon -

"When I crossed the line, I was just in complete disbelief!"  The 2016 edition of the IRONMAN World Championships packed plenty of excitement and drama highlighted for us by blueseventy athlete Heather Jackson’s 3rd place finish. Jackson, an American professional triathlete based out of Bend, Oregon, was 5th here last year. “I really went out there shooting for top ten, but hoping to defend my 5th place spot, so to improve on that 5th place is surreal. I know there were some people out there that thought my 5th last year was just luck, or a one-time performance, so I'm...

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70.3, First Out The Water, Helix, IRONMAN, Lauren Brandon, races, triathlon -

The 2016 IRONMAN 70.3 World Championship moved to the Sunshine Coast of Australia earlier this month and a field of 75 professionals athletes competed for the $250,000 prize purse. The swim had the additional element of difficultly with large swells, but it didn't slow down blueseventy athlete Lauren Brandon (USA) who exited Mooloolaba beach leading all women in the high profile race. Brandon's 22:53 split led Holly Lawrence by 29 seconds with Radka Vodickova, Annabel Luxford, Leanda Cave, Daniela Ryf and more following closely behind.  Radka Vodickova & Leanda Cave lead the chase pack out of the water In the men's race Australia’s Josh Amberger was...

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