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Heather Jackson, IRONMAN, IRONMAN World Championships, Kona, product development, PZ4TX, races, triathlon -

"When I crossed the line, I was just in complete disbelief!"  The 2016 edition of the IRONMAN World Championships packed plenty of excitement and drama highlighted for us by blueseventy athlete Heather Jackson’s 3rd place finish. Jackson, an American professional triathlete based out of Bend, Oregon, was 5th here last year. “I really went out there shooting for top ten, but hoping to defend my 5th place spot, so to improve on that 5th place is surreal. I know there were some people out there that thought my 5th last year was just luck, or a one-time performance, so I'm...

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70.3, First Out The Water, Helix, IRONMAN, Lauren Brandon, races, triathlon -

The 2016 IRONMAN 70.3 World Championship moved to the Sunshine Coast of Australia earlier this month and a field of 75 professionals athletes competed for the $250,000 prize purse. The swim had the additional element of difficultly with large swells, but it didn't slow down blueseventy athlete Lauren Brandon (USA) who exited Mooloolaba beach leading all women in the high profile race. Brandon's 22:53 split led Holly Lawrence by 29 seconds with Radka Vodickova, Annabel Luxford, Leanda Cave, Daniela Ryf and more following closely behind.  Radka Vodickova & Leanda Cave lead the chase pack out of the water In the men's race Australia’s Josh Amberger was...

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70.3, IRONMAN, ITU, Mary Beth Ellis, sponsorship, triathlon -

We're very happy to announce a partnership with multiple IRONMAN champion Mary Beth Ellis.  Donning a new Helix wetsuit, Mary Beth won IRONMAN Maastricht-Limburg in the Netherlands last month.  “Clearly we are off to a terrific start with Mary Beth,” said sponsorship manager Ryan Vanderloop.  “She has overcome challenge after challenge in her athletic career, yet nothing seems to stop her and she always comes back with a smile and a commitment to win.  We admire her tenacity.” Mary Beth or “MB” as she affectionately likes to be referred to as, had glowing reviews for the blueseventy product range. "I've swam...

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Helix, IRONMAN, Pete Jacobs, triathlon, video -

2012 IRONMAN World Champion, Pete Jacobs, took his new pro edition HELIX wetsuit for a swim in his Endless Pools FastLane. Regarded as one of the worlds premier long-course swimmers and runners, he shares some crucial swim tips as well as not shy away from being critical on his own technique (stop dropping that wrist Pete). Interesting insight from a world champion triathlete. 

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70.3, Helix, IRONMAN, Joe Gambles, PZ4TX, sponsorship, triathlon -

We're proud to release that champion triathlete Joe Gambles has partnered with us for the 2016 season. Gambles is a REV3, Challenge, 70.3 and IRONMAN Champion who holds numerous course records and has earned a spot on multiple 70.3 and ITU World Championship podiums. The media and fans have dubbed Gambles, “Smokin’ Joe” as he packs some major heat, with a power-house bike-to-run combination that makes him a threat for the win every time he lines up. Our sponsorship manager Ryan Vanderloop believes Gambles will have a breakout year. “Joe was looking to retool his gear choices as he prepares to leave his mark on...

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