Our design philosophy is simple - to create products that help swimmers reach their full potential. During our development process we obsess over stroke rates, collar heights, upper body restrictions, centre of buoyancy, and countless other things that help create the delicate balance between fit, material and design. Our testing includes world champion swim specialists, novice swimmers and those standing next to you at the start line. Their feedback is crucial in helping us create the best products on the market.

We design, create, test and collect data from countless hours of swimming and if it doesn’t meet our standards it goes back to the design room and the process starts again. This attention to detail, paired with our passion for swimming is why people who want the very best out of their swimming choose blueseventy.