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70.3, California, eric lagerstrom, Helix, IRONMAN, races, racing, swimming, triathlon -

blueseventy pro, Eric Lagerstrom, expertly navigated the new swim course at Ironman Oceanside 70.3, finishing first with a gap of 15 seconds.

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Helix, IRONMAN, IRONMAN World Championships, Lionel Sanders, sponsorship, triathlon -

We're very excited to announce a partnership with ITU long distance world champion and IRONMAN champion, Lionel Sanders of Canada. Sanders was second in Kona last year and is one of the most consistent and exciting long-distance athletes in the world. First and foremost, I've tested a lot of wetsuits. A LOT of wetsuits. The blueseventy HELIX tested fastest among all that were tested by me, personally.  Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast...

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Helix, product development, triathlon -

It wasn’t easy improving the world’s most renowned wetsuit. Two years of prototype refinement, followed by a year of product testing, has produced our fastest suit yet. Built using all new lift technology, the 2018 HELIX puts every swimmer in an efficient downhill swimming position. Prepare to be blown away by the natural swim rotation, balanced body position, and insane upper body flex. LEARN MORE

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Helix, Interview, ITU, racing, Renée Tomlin, sponsorship, triathlon -

You’re forgiven if Renée Tomlin is not the first name you think of when it comes to American women racing at the highest level of triathlon, but you would be foolish to ignore it. Fresh off successfully defending her title at the 2017 ITU Tiszaujvaros World Cup with a blistering final finishing kick, Renée is still a relatively newcomer to the sport. She jumped from unranked in 2014 to becoming a USA Triathlon National Team member in less than a year. She took home her first major win at the 2015 Chengdu ITU World Cup and with it, firmly establishing...

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70.3, First Out The Water, Helix, IRONMAN, Lauren Brandon, races, triathlon -

The 2016 IRONMAN 70.3 World Championship moved to the Sunshine Coast of Australia earlier this month and a field of 75 professionals athletes competed for the $250,000 prize purse. The swim had the additional element of difficultly with large swells, but it didn't slow down blueseventy athlete Lauren Brandon (USA) who exited Mooloolaba beach leading all women in the high profile race. Brandon's 22:53 split led Holly Lawrence by 29 seconds with Radka Vodickova, Annabel Luxford, Leanda Cave, Daniela Ryf and more following closely behind.  Radka Vodickova & Leanda Cave lead the chase pack out of the water In the men's race Australia’s Josh Amberger was...

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