Win the new Helix

We're very excited to offer you, our fans, the ability to win our new 2015 Helix wetsuit. The makeover began with a blank sheet and one objective - SPEED. We looked at current research and market trends, took the very best technology and even dusted off archive suits. The result? The new Helix. To learn more about it, read the whole story here.

Essential swim gear: the Core Short

blueseventy athlete Anna Cleaver provides an unsolicited review of the new blueseventy Core Short. "First, I am impressed with the blueseventy CORE short. I am an old school swimmer with a very minimal gear bag of toys, so when I say I am impressed with a new product, you can know I mean it." Click here for the entire review.

blueseventy swimskins rule Kona

The blueseventy swimskin is officially the most popular amongst the world’s best Ironman athletes. The suit count at the Ironman World Championships in Kona, Hawaii this weekend showed that more athletes chose blueseventy than any other swimskin. Click here to read the full story.