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It's less than three weeks to go until our US winner of our Norseman competition, Jessica Kelley jumps off the ferry, cycling through the beautiful Norwegian countryside and finishes her marathon on the mountain top to claim the famous black tshirt. Over to Jessica to talk about her training, preparation and how she's feeling about getting closer to the start line… Norseman is now less than three weeks away. Bib numbers were assigned on July 3, and with my race number came the sudden jolt of realization: This is actually happening! Training continues to go well. I’ve been swimming in cold...

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  blueseventy athletes dominated a few races this weekend.  Here is a summary of our accomplishments: Dirk Bockel won the 2013 edition of Challenge Roth.   Challenge Roth is the Challenge organization's biggest race and Roth Germany supports it like France does the Tour de France.  Dirk out-raced a star-studded field.  Winning Roth is world renown accomplishment and Bockel added further notoriety by finishing in 7:52 - one of the fastest in history.  Fellow blueseventy athlete Dylan McNeise (NZL) was 1st out of the water in Roth.  blueseventy was at the front all day. At the Lifetime Fitness Minneapolis event...

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blueseventy sponsorship not only supports the fastest athletes in the world but iconic events as well.   This past weekend in Nottingham UK the Outlaw Triathlon was held.  This was the 4th annual running of the event - an independent iron-distance event that is rapidly grown to be one of the UK summer's featured events.  blueseventy was there with staff on the ground fitting wetsuits and supporting athletes pre race as well as over the 2.4 miles swim, 112 mile bike and marathon distance run.  Super swimmer & Olympian Triathlete Lucy Hall (pictured) even stopped in for a demo swim....

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  Jessica Kelley our US winner of our Norseman competition is now just over a month away from jumping off the ferry, cycling through the beautiful Norwegian countryside and finishing her marathon on the mountain top to claim the famous black tshirt. Under the guidance of Matt Dixon at Purple Patch Fitness, Jessica talks us through her journey to date and how her training is shaping up for the big day... As Norseman gets closer, I’ve started thinking more about race specificity. Typically, when a big race draws near, I cut back on my “fun” activities to focus more on swim/bike/run, which usually...

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It's official, the blueseventy Fusion is faster than other brand suits that cost 3 times as much.The 2013 wetsuit performance test from US Triathlete Magazine has thrown up some surprising data for triathletes. Using DPS (distance per stroke) as the measurement, 8 wetsuits were tested versus swimming without a suit to find out which ones were fastest.The blueseventy Fusion produced a 16 - 18% increase in distance, which beat top end suits like the Orca Predator and Xterra Vendetta. The fit of a wetsuit is still a key factor in how fast you will swim, but it's great to see...

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