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70.3, California, eric lagerstrom, Helix, IRONMAN, races, racing, swimming, triathlon -

blueseventy pro, Eric Lagerstrom, expertly navigated the new swim course at Ironman Oceanside 70.3, finishing first with a gap of 15 seconds.

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Braden Currie, IRONMAN World Championships, races, racing, sponsorship, triathlon -

blueseventy is excited to announce a partnership with IRONMAN champion Braden Currie of New Zealand. Currie recently finished in fifth place at last month’s IRONMAN World Championship crossing the finish line with the sixth fastest time in the event's 40-year history. “I’ve been wearing blueseventy suits for the last 12 months. I made a choice very early on in my career that I would only use equipment that works for me on every level. Every second counts and I, like most athletes, will always try and gain every advantage that I can when it comes to racing. It’s great to now...

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eric lagerstrom, Interview, racing, sponsorship, training, triathlon -

In June, professional triathlete Eric Lagerstrom was competing for the win at the Escape from Alcatraz Triathlon and found himself in incredible pain and not able to complete the run.  Turns out he had a broken foot.  Amazingly, two months later he won IRONMAN Steelhead 70.3 and followed that up with a win at IRONMAN Santa Cruz 70.3 in September.  What is the mindset and physical regimen required to turn a broken foot into victory; to turn injury into opportunity?  Ignore the signs from your body long enough, push through the pain, refuse to miss a workout and sooner or later...

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Alliance, races, racing, sponsorship, swimrun, SwimRun USA -

Following the success of the Casco Bay Islands SwimRun event over the last three years, race organizer SwimRun USA looked to expand, deciding to bring this unique team competition to the Northwest corner of the United States. The inaugural San Juan Islands SwimRun promised an endless array of trails, views for days and crystal clear mountain lakes. For many of the participants and spectators, especially those from the Pacific Northwest, this would be their first taste of this emerging sport. Did it hold up to the promise?  SwimRun USA's Lars Finanger chats with athletes at the pre-race briefing. On September 22, athletes convened on...

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IRONMAN, IRONMAN World Championships, races, racing, triathlon -

Aloha! The 40th edition of the iconic IRONMAN World Championship is quickly approaching and blueseventy will be in Kona a full week ahead of the event to ensure athletes are equipped with the finest swim gear on race day. Here's a rundown of where to find us during triathlon's busiest event.  the blueseventy booth Uncle Billy's Monday, Oct. 8 - Friday, Oct. 13 9 AM - 5 PM Shop all your blueseventy needs at Uncle Billy's on Ali'i Drive. We will have a great selection of limited edition Kona inspired product on-hand as well as our popular swimskins, goggles and practice swimwear.  Looking to upgrade your swimskin? Bring...

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