blueseventy features at the 2007 Ford Ironman World Championship, October 13th Kailua-Kona, Hawaii.
13 Oct 2007
FOR IMMEDIATE RELEASE
Press release for blueseventy
blueseventy features at the 2007 Ford Ironman World Championship, October 13th Kailua-Kona, Hawaii.
blueseventy firmly grounded themselves as a world leader in the manufacture of triathlon and open water swimming products at this year’s Ford Ironman World Championship in 2007 with their pointzero3 swim skin.
blueseventy (70% of the earth is made up of water) went from watching 16 professional athletes wearing the revolutionary pointzero3 swim skin at the 2006 Ford Ironman World Championship, to having 601 participants wearing the pointzero3 in 2007, including age group athletes and professionals alike. One third of this year’s field swam in a blueseventy pointzero3.
Designed to be worn during non-wetsuit swims, the pointzero3 swim skin features an incredibly low surface friction co-efficient featuring the exceptional fit and performance characteristics blueseventy have become renowned for.
Both 2007 Ford Ironman World Champions, Chris McCormack of Australia and Chrissy Wellington of Great Britain also chose to wear blueseventy as part their race day tactics. Linda Gallo (first woman to exit the water and 2nd swimmer over-all) wore a pointzero3+; the latest blueseventy swim skin addition launched a day before race day.
blueseventy is proud to have introduced an innovative product to the world of triathlon and open water swimming that has had such a profound affect on an athlete’s swim. The 2007 World Champion, Chris McCormack was quoted as saying pre-race to the public,
“If you do not swim in a swim skin, you will be at a definite disadvantage to those who are”.
Not since the invention of aero bars in the late 1980’s has a performance product been in such high demand. During pre-race week, men were purchasing the last of the women’s sizes of the pointzero3 so as not to miss out on available swim skins.
The best performances in sport have been predicted by innovation and attention to detail. The pointzero3 swim skin is the continued evolution of such performance. blueseventy is completely committed to exploring their limits with producing the best products an athlete can perform in.
blueseventy focuses solely on manufacturing wetsuits, swim skins, accessories and goggles all designed for the open water swimmer.
Due to concentrating on producing such specialist products, the blueseventy brand is the highest selling wetsuit brand in the USA.
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