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We obsess over details in our swim products.  After researching new designs, styles and fabrics and talking to our sponsored athletes and customers for what they want swimwear to be - we have new colors in training bikinis & one-piece suits for women and briefs and jammers for men.  Amanda pushes-off the wall at the Kona community pool in our new paisley tie-back training bikini. We have new new colors like like this green chevron thin-strap one-piece. Our men's line will have both a brief and jammer.  New colors and patterns will match the women's line with bright greens, blues,...

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The blueseventy swimskin is officially the most popular amongst the world’s best Ironman athletes. The suit count at the Ironman World Championships in Kona, Hawaii this weekend showed that more athletes chose blueseventy than any other swimskin. Having pioneered the original swimskins, blueseventy has worked hard to maintain it’s position as the leading manufacturer, and this was reflected in the number of athletes choosing blueseventy in Kona. The blueseventy PX3TX was the predominate model being worn, with fifty athletes also receiving the new limited edition orange PZ4TX, which will be next year’s retail model. Sponsorship manager, Ryan Vanderloop explained:...

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Great Britain’s Lucy Gossage is just one of the blueseventy athletes we’re proud to be supporting all the way to Kona and the World Ironman Championships. This is Lucy’s third visit to the Big Island, but her first time racing Pro as she’s taking a break from work as an oncology doctor to focus on long distance racing. Having already won Ironman Lanzarote this year, she certainly knows how to perform well in the lava fields. We caught up with her to find out more about her expectations for Kona 2014…   You’re there already training (KONA), so what’s it...

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At the 70.3 World Championships held in Mont Tremblant Canada, Tim Don (GBR) raced to the 3rd spot on the podium in a field that was appropriately stacked as the crowning 70.3 event.  Record times were set with Javier Gomez pushed to the tape by Jan Frodeno winning in 3:41.  We had a candid conversation with Tim Don a few weeks ago, you can read it here. Tim is aiming towards his first Ironman at Mallorca and a potential first appearance in Kona in 2015. Ironman Wisconsin saw Timex Team member Daniel Bretscher (USA) take the win on the men's side and Britta Martin (NZL/GER) on...

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We obsess over the details in the everyday use of our wetsuits.  We also seek connections with our customers and athletes.  We love meeting you at events and and where you swim.  Last week we had the opportunity to attend the ITU Grand Finale in Edmonton and we met heaps of cool people and snapped a wide collection of moments caught on film too.  Here is a gallery from Edmonton and beyond - the past few weeks. Pre race smile. Winning.  Exhausted and elated. Practice swim. Full tilt. Getting ready. The leader.  Wish you were here. Last minute thoughts. Fish out of water. Smile!...

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