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  When returning from the 2015 DATEV Challenge Roth long-distance triathlon in Germany all you can really say is.... whoa. Don't overlook that statement. We don't use it lightly. We travel to a lot of races and it's hard to stop us dead in our tracks and make us utterly speechless.  However the size of this race and it's festival, the caliber of the athletes and the passion of the spectators was unlike anything we have ever seen. DATEV Challenge Roth is the world’s biggest long-distance triathlon and has long been a legend.  Last year the triathlon celebrated a magnificent...

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    A few years ago James Lawrence, aka: Iron Cowboy, approached us asking for support in setting a World Record for Iron distance races completed in one year.  We joined as one of James' sponsors and he proceeded to set World Records in both the number of Iron length races (22) and half distance (30) events completed within a year.  James has always packed up his family, put 110% of his earthly resources behind his efforts and promoted charity and good health through his epic accomplishments.   This past winter the phone rang again and James had a new idea for...

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Last summer we ran wetsuit trade in deals all around the world. The idea was to take in your old, tired wetsuit and give you a discount on a shiny new one. In the UK alone, we collected over 100 wetsuits, but rather than packing them off to wetsuit retirement homes, we recycled them.All of the traded in suits were washed and inspected. A few didn’t make it past this point, they were simply too worn out to be used again. Many were repaired, neatly packaged in boxes and shipped off to event organising partners that we work with. In...

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blueseventy is proud to be the new swim partner for the legendary DATEV Challenge Roth triathlon. A three-year agreement will make blueseventy the official swim course and wetsuit sponsor of Roth from 2015-2017.    blueseventy’s long history in triathlon makes it the perfect partner for Challenge Roth, the race that has seen the fastest men and women’s long distance performances ever with Andreas Raelert’s record 7 hours 41:33 and Chrissie Wellington’s 8 hours 18.13; both set in 2011.   Competitors at Challenge Roth on 12 July 2015 will have the opportunity to enjoy special promotions from blueseventy and will have...

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The new blueseventy polarized Hydra-Vision goggle is set to establish new standards in what swimmers can expect. Polarized lenses are the highest quality, best performing lenses on land, and even more essential in the water to eliminate surface glare and increase vision clarity in all light conditions. The award-winning Hydra-Vision uses lightweight soft frame technology with emphasis on all round visibility and improved dynamics in the water. The curved wide vision lens makes this a perfect goggle for both pool and open water. The next generation of Hydra-Vision goggles is now available from blueseventy with two colour options complimenting the...

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