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    “We entered ÖTILLÖ with zero expectations. Our only aims were to have a good time… and come back in one piece.”  - Mark Threlfall   For the past ten years, in the cold grey corners of Scandinavia, athletes have been scrambling, sliding and running across rocky islands and swimming in the icy cold waters between them. Sometimes for more then ten hours at a time. The competition is known as ÖTILLÖ, which is Swedish for “island to island” and the race that claims its name is the original swim-run competition and the designated World Championships. In 2012 ÖTILLÖ...

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blueseventy backstroke specialist David Plummer was one of the team captains on this summer's USA Swimming FINA World Championships team in Kazan. As a former World Champs medallist we asked for his best backstroke advice. He came back to us with his "point five."   1. CATCH EARLY, ABOVE YOUR SHOULDERThe goal is to start pulling water as soon as possible during your stroke to get the most out of each cycle. 2. TRANSITIONS ARE KEYIf you don’t kick to 15m off every wall, try not to go as deep. If you are trying to get to 15m don’t start too shallow. Know which...

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2015 helix, 2015 reaction, 2015 sprint, sleeveless, sleeveless wetsuits, triathlon, wetsuits -

  Athletes often ask us what's the difference between a full and a sleeveless wetsuit? Easy: full suits are more buoyant. Traditionally, full suits were only used for extreme cold, as they were known for reducing stroke efficiency and causing muscle fatigue in the arms. With the advent of more flexible materials and better construction techniques, it’s now possible to have a virtually restriction-free full suit. Now they have become the choice of suit for most triathletes. So why would I want a sleeveless suit? Full suits are warmer. The number one reason for picking up a sleeveless suit is...

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  When returning from the 2015 DATEV Challenge Roth long-distance triathlon in Germany all you can really say is.... whoa. Don't overlook that statement. We don't use it lightly. We travel to a lot of races and it's hard to stop us dead in our tracks and make us utterly speechless.  However the size of this race and it's festival, the caliber of the athletes and the passion of the spectators was unlike anything we have ever seen. DATEV Challenge Roth is the world’s biggest long-distance triathlon and has long been a legend.  Last year the triathlon celebrated a magnificent...

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    A few years ago James Lawrence, aka: Iron Cowboy, approached us asking for support in setting a World Record for Iron distance races completed in one year.  We joined as one of James' sponsors and he proceeded to set World Records in both the number of Iron length races (22) and half distance (30) events completed within a year.  James has always packed up his family, put 110% of his earthly resources behind his efforts and promoted charity and good health through his epic accomplishments.   This past winter the phone rang again and James had a new idea for...

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