Traded in suits help new generation

Last summer we ran wetsuit trade in deals all around the world. The idea was to take in your old, tired wetsuit and give you a discount on a shiny new one. In the UK alone, we collected over 100 ...
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Challenge Roth partners with blueseventy

blueseventy is proud to be the new swim partner for the legendary DATEV Challenge Roth triathlon. A three-year agreement will make blueseventy the official swim course and wetsuit sponsor of Roth f...
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Hydra-Vision goggle goes polarized

The new blueseventy polarized Hydra-Vision goggle is set to establish new standards in what swimmers can expect. Polarized lenses are the highest quality, best performing lenses on land, and even m...
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New Helix smashes Ironman New Zealand swim record!

blueseventy athlete Dylan McNeice shattered the swim course record at Ironman New Zealand this weekend, swimming an incredible 44mins 25seconds over the 3800m course. This accomplishment comes just...
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blueseventy boosts sponsored swimmer roster

We are proud to have boosted our roster of sponsored swimmers by adding three new signings and renewing our relationship with world championships medal winner, David Plummer.Stephanie Peacock, Ar...
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Helix first out of the water, again!

We were delighted when the new helix wetsuit exited the water first at its very first race, and now there’s more brilliant news from Ironman70.3 Auckland with a stunning one-two by Dylan McNeice ...
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Blueseventy seeks 2015 ambassadors

blueseventy has opened applications for 2015 athlete, event and team sponsorship in swimming and triathlon. The Seattle based company, which has offices in New Zealand and the UK, welcomes high c...
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new swimwear styles and colors

We obsess over details in our swim products.  After researching new designs, styles and fabrics and talking to our sponsored athletes and customers for what they want swimwear to be - we have new c...
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World’s best choose blueseventy swimskin in Kona

The blueseventy swimskin is officially the most popular amongst the world’s best Ironman athletes. The suit count at the Ironman World Championships in Kona, Hawaii this weekend showed that more at...
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this is our lab: Lucy Gossage prepares for Kona

Great Britain’s Lucy Gossage is just one of the blueseventy athletes we’re proud to be supporting all the way to Kona and the World Ironman Championships. This is Lucy’s third visit to the Big Isl...
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